“Children learn as they play. Most importantly, in play, children learn how to learn.”
– O. Fred Donaldson
Problem.
One day in late 2018, my friend Thang Viet Nguyen called and asked me if I wanted to join a children’s book project. He said he was tired of going to the bookstore and having to go through dozens of children’s books, but couldn’t buy them all home and, importantly, how to make kids love reading.
So I replied: “Yeah! Why not!”
Objective.
Become the most popular digital book store for Vietnamese kids and young learners.
Platforms.
iPhone
iPad
Android
Web App
Admin and Publisher Dashboard
Website
Role.
Product Designer.
Year.
2019
Main tasks.
– Building the product vision
– User interface and experience
– Motion and Interactions
– Developing the website (Bootstrap/CSS3/HTML5)
– Product designing (ideating, IA, wireframing, and prototyping)
Tools.
Sketch
Bootstrap3
Balsamiq
Voice Memos
Zeplin
Skype
CSS Animations
Prototype.
Wireframing
Bootstrap 3
Impact.
20+
International schools and educational organizations use Umbalena’s digital content to teach children.
40.000
Trusted by parents inside and outside Vietnam.
60.000
Active users of the app every day.
15,40
Average minutes spending in the app.
Reward.
Visual design
I designed 150+ screens from the scratch
iOS/Android
Quiz screens
Home screen
iPad
Website, Landing pages
Web app
